Privacy Policy

1. Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide when you:

• Fill out the contact form on our website (name, email address, phone number, pet name, pet type, breed, and message)
• Call or email us to schedule an appointment
• Visit our salon in person and provide information for intake records

The types of personal information we may collect include: your full name, phone number, email address, and details about your pet (name, species, breed, age, and any known health conditions relevant to grooming).

Information Collected Automatically

When you visit our website, our hosting provider and analytics tools may automatically collect certain technical information, including:

• IP address and general geographic location (city/region level)
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search query
• Device type (desktop, mobile, tablet)

This information is collected in aggregated, anonymized form and is used solely to understand how visitors use our website so we can improve it. We do not use this data to identify individual users.

Cookies

Our website uses a small number of cookies — small text files stored on your browser. These include:

• Essential cookies: Required for basic website functionality, such as remembering your cookie consent preference.
• Analytics cookies: Used to collect anonymized data about how our website is used. These are only placed if you accept our cookie banner.

You may decline non-essential cookies using the banner presented on your first visit. Most browsers also allow you to block or delete cookies through their settings. Doing so may affect certain features of our website.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Appointment scheduling and service delivery: To book and confirm grooming appointments, contact you about your visit, and provide the services you've requested.
• Communication: To respond to your inquiries submitted through our contact form, email, or phone.
• Service records: To maintain basic records of your pet's grooming history, known sensitivities, and care preferences to provide better service at future visits.
• Website improvement: To analyze anonymized usage data and improve the content, structure, and performance of our website.
• Legal and safety purposes: To comply with applicable laws and protect the rights, safety, and property of Mid Town Grooming LLC and others.

We do not use your information for automated decision-making or profiling. We do not sell, rent, or trade your personal information to any third party for their marketing purposes.

3. How We Share Your Information

We do not sell or share your personal information with third parties for their own use. We may share information in the following limited circumstances:

• Service providers: We may share information with trusted third-party vendors who assist in operating our website or business (such as our web hosting provider or email platform). These providers are contractually required to use your information only to provide services to us and to maintain appropriate security.
• Legal requirements: We may disclose information if required to do so by law or in response to a valid legal process (such as a court order or government request).
• Protection of rights: We may disclose information when we believe disclosure is necessary to protect the rights, safety, or property of Mid Town Grooming LLC, our clients, or others.

4. Data Retention

We retain personal information for as long as is reasonably necessary to fulfill the purposes for which it was collected, including to provide services, maintain business records, and comply with legal obligations. Client grooming records are typically retained for the duration of an active client relationship and for a reasonable period thereafter. If you would like your information deleted, please contact us using the information in Section 8.

5. Data Security

We take reasonable steps to protect the personal information we hold from unauthorized access, disclosure, alteration, or destruction. These measures include secure data storage practices and limited internal access to client records. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. If you have reason to believe your information has been compromised, please contact us immediately.

6. Third-Party Links

Our website may contain links to third-party websites (for example, Google Maps or social media platforms). We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

7. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete it promptly. If you believe a child has submitted information to us, please contact us using the details in Section 8.

8. Your Rights and How to Contact Us

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or request deletion of the personal information we hold about you. To exercise these rights, or if you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

We will respond to your request within a reasonable timeframe. We may need to verify your identity before fulfilling certain requests.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.